Course Overview

⏱️ Duration: 2-3 Months 📊 Level: Beginner to Intermediate 📈 High Demand 📜 Certificate Provided

In today's digital age, businesses need skilled digital marketers to reach their audience online. Our comprehensive digital marketing course covers all major channels and strategies including SEO, social media marketing, Google Ads, content marketing, and analytics. Learn to create, implement, and measure successful digital marketing campaigns that drive real business results.

What You'll Learn

SEO Mastery

On-page SEO techniques
Off-page SEO strategies
Keyword research
Link building
Technical SEO basics

Social Media Marketing

Facebook & Instagram marketing
LinkedIn for B2B
Twitter strategies
Content creation
Social media advertising

Paid Advertising

Google Ads (Search & Display)
Facebook Ads Manager
Campaign creation
Budget management
Ad optimization

Content & Analytics

Content marketing strategy
Email marketing
Google Analytics
Performance tracking
ROI measurement

Course Curriculum

Module 1: Digital Marketing Fundamentals (1 week)

Introduction to digital marketing
Digital marketing landscape
Understanding your target audience
Creating a digital marketing strategy
Marketing funnels and customer journey

Module 2: Search Engine Optimization (3 weeks)

How search engines work
Keyword research and analysis
On-page optimization techniques
Content optimization for SEO
Link building strategies
Local SEO basics

Module 3: Social Media Marketing (3 weeks)

Social media platforms overview
Creating engaging content
Facebook and Instagram marketing
LinkedIn for professionals
Social media analytics
Community management

Module 4: Google Ads & PPC (2 weeks)

Introduction to Google Ads
Search campaigns setup
Display advertising
Keyword bidding strategies
Ad copywriting
Campaign optimization

Module 5: Content Marketing & Email (2 weeks)

Content marketing strategy
Blog writing and optimization
Video marketing basics
Email marketing campaigns
Email automation
Newsletter creation

Module 6: Analytics & Reporting (1 week)

Google Analytics setup
Traffic analysis
Conversion tracking
Creating marketing reports
ROI calculation
A/B testing basics

Career Opportunities

Digital marketing skills are in high demand across industries:

📊 Digital Marketing Manager

Lead marketing campaigns

🎯 SEO Specialist

Optimize websites for search

📱 Social Media Manager

Manage social presence

💰 PPC Specialist

Manage paid ad campaigns

Tools & Platforms Covered

Google Analytics, Google Ads, Google Search Console
Facebook Business Manager, Instagram Insights
SEMrush, Ahrefs, Moz (SEO tools)
Mailchimp, HubSpot (Email marketing)
Canva, Adobe Spark (Content creation)
Hootsuite, Buffer (Social media management)

Prerequisites

Basic internet and social media knowledge
Good written communication skills
Interest in marketing and business
No technical background required

Digital Marketing

BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHIDAMBARAM & KARAIKUDI